USA

Talking NIL, recruiting, marketing with Protection United's Mickens

Matt Malatesta
Sep 10, 2026

Protection United has emerged as one of the top resources for Name, Image and Likeness (NIL) and marketing in high school sports.

VYPE’s Matt Malatesta caught up with co-founder Jay Mickens to talk about everything from recruiting and personal branding to brokering NIL opportunities with colleges.

Parents, players, coaches and administrators — this is a segment you don't want to miss.

Take a look and see what’s trending in the world of NIL, recruiting and athlete branding.

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