HOUSTON: VYPE Media introduced its "Campus" model a year ago when Aldine ISD superintendent Dr. LaTonya Goffney and athletic director Dre Thompson partnered with the 10-year-old media outlet to create custom content for their district.
A year later, VYPE "Campus" has expanded to four UIL public school districts and five Houston-area private schools, providing an array of content options.
"In over a decade of publishing the most comprehensive high school magazine in the state of Texas and running our social media platform that reaches over 100,000 followers daily, we kept hearing the same thing… 'How can VYPE cover our kids more?'" Chief Content Officer and co-founder Matt Malatesta said. "VYPE 'Campus' does just that. From custom magazines to daily digital content to live-broadcasting to managing social media, we can be the voice of a school or district. We can tell the amazing stories of students, coaches or administrators inside the schools, like no one else. We are content providers."
Athletic director Dr. Bernard Mulvaney of Goose Creek Consolidated ISD also bought into the program to provide much-needed coverage of his schools Baytown Lee, Baytown Sterling and Goose Creek Memorial.
The content partnership then caught on in the private school sector, where athletic director John Hoye of the John Cooper School; The Woodlands Christian Academy's Director of Communications Blair Moon; Fort Bend Christian Academy athletic director Kelly Carroll; St. Pius X athletic director Jeff Feller and Second Baptist School athletic director Mike Walker found value in the unique program.
"It's an opportunity to highlight all of our sports throughout the year in a consistent way for our students, families and fans," Hoye said. "The reach that VYPE provides extends beyond our immediate community and allows for recognition and notoriety to a broader base."
The program then reached north into McKinney ISD, where athletic director Shawn Pratt was looking for more content on his district that includes McKinney High, McKinney Boyd and McKinney North.
Most recently, with the help of athletic director Paige Hershey, Spring Branch ISD has been named a VYPE "Campus" as we cover the likes of Northbrook, Spring Woods, Memorial and Stratford High Schools.
"VYPE has been the No. 1 destination for Houston high school sports for over 11 years, and as we expand across Texas and the Southeast, our VYPE Campus model will afford our partners to break out of the high school sports media vortex and showcase their facilities, coaches, fans and most importantly...their student athletes," said Shane Hildreth, VYPE CEO.
VYPE Media, headquartered in Houston, TX, provides exclusive content and services for high school and youth sports. With unique approaches to the promotion of student athletics, VYPE Media engages local communities of players, teams, coaches, families and fans and develops student athletes, helps schools improve success rates, and provides compelling opportunities for advertisers and sponsors wanting to reach the $15 billion high school and youth sports market.
For more information about VYPE Media, email info@vypemedia.com or go to www.vype.com. Follow VYPE's social media platforms on Facebook, Twitter and Instagram.
Photo by VYPE Media's Bradley Collier.
