Six Outstanding Student-Athletes Honored as Built Ford Tough Texas High School Football Players of the Year

HOUSTON - The Texas High School Coaches Association is "not promoting" Name, Image and Likeness at the high school level. That is not changing.

But the association knows that NIL is one of the hottest topics across the country right now and has made a move to arm its more than 24,700 member coaches with the tools to make them well-equipped to educate their student-athletes on NIL.

On Monday, the THSCA partnered with Eccker Sports to provide educational services and resources to help high school coaches, administrators, student-athletes, and their parents and guardians navigate the challenges that Name, Image, and Likeness (NIL) contracts are bringing to high school sports.

"We're in the process of keeping our coaches on the front porch of the recruiting process," THSCA Executive Director Joe Martin said. "As soon as we heard anything about NLI two years ago we started looking for someone that could help educate us and then our coaches. The Eccker Sports group is the group.

"They are going to be able to provide accurate and current information. Our coaches are going to be up to date immediately."