Former NFL Player Kenyatta Wright Gets Back in the Game with VYPE - High School Sports Magazine

TULSA, Okla., Jun 26, 2008 (BUSINESS WIRE) -- Kenyatta Wright, former NFL player for the New York Jets and the Buffalo Bills, has joined VYPE, a high school sports magazine syndicate, as Senior Director of Strategic Development.

Wright will work with VYPE to develop key partnerships with professional organizations in an effort to increase awareness of the VYPE brand and help establish the company as the leader in local high school sports coverage.

Wright will be responsible for identifying and prioritizing corporate branding and promotional opportunities and leading strategic planning processes. The position will support VYPE's goals to become a trusted media partner for local schools, coaches and athletes and deliver in-depth coverage of every aspect of high school sports. Wright will help to maximize the company's growth and success with premier world-renowned brands--from professional sports organizations to sports drink manufacturers--and provide strategic leadership to national accounts, their brand teams and their agencies.

"VYPE has a unique value proposition in its "home-field advantage," with editorial teams on the ground in every franchise location, covering the games and the athletes at a very local level," explained Wright. "I'm pleased to join such a dynamic team, working with people who share my passion for sports and drive to be the best of the best, and look forward to helping VYPE become the leading authority on all things related to high school sports." "We're excited to have such a well-known and highly respected member of the sports community join our team," said Kevin Hern, CEO for VYPE. "Kenyatta will provide strategic leadership on critical business initiatives to capitalize on market opportunities and fuel both short-term and medium-term growth, enabling VYPE to become the leader in delivering the most comprehensive coverage of high school sports and athletes." About VYPE VYPE is a national syndicate of locally owned and published magazines and owns over 28 online properties--all providing unprecedented access to the high school athletic community on the local and national level. With a current circulation of 205,000 issues per month, VYPE High School Sports Magazine reaches over 820,000 people through 13 locally published magazines. Each month, VYPE and its properties feature all that is high school sports--from the individual athlete to the extended community of coaches, families and fans. Each local publication focuses on local schools, teams and talent, providing in-depth, locally generated coverage about what makes high school sports an integral part of each community. For more information, please visit www.vype.com.

SOURCE: VYPE CONTACT: Connect2 Communications Andrea Joest, 919-554-3532, ext 110 andrea@connect2comm.com Copyright Business Wire 2008 -0- KEYWORD: United States