High School Sports -The Magazine to Kick Off Premiere Issue with Collin County Playoff Preview

Dallas, Texas (PRWEB) September 24, 2007 -- Communities
in the North Dallas area of Collin County will be introduced
to a new high octane glossy sports magazine devoted exclusively
to high school sports as business developer JD Sanders
launches High School Sports The Magazine: Collin County, in
November of 2007.
“Our organization has always focused on improving the quality
of life in the communities we serve. HSSTM expands that
passion for FTG Media, awarding us the opportunity to publish
a wholesome, top tier magazine dedicated to showcasing the
accomplishments of local student athletes, schools, and the
community ... for us, it’s just completely a win-win situation,”
said Sanders.
Each issue holds human-interest stories inspired by local
student athletes, advice for parents and electrifying coverage of
regional high school sporting events. The magazine is free to
the community and will be distributed at high-traffic convenience
stores, restaurants and supermarkets.
Sanders and Publisher Ryker Young started FTG Media, LLC
earlier in the summer and plan on expanding the publishing territory
to North Dallas County and South Dallas County within
the next year. FTG Media also owns rights to counties north,
east, and south of Dallas, and plans to launch publications in
East Texas including Tyler.
Sanders has hired a staff boasting decades of national and local
publishing experience. Editor-in-Chief Tim Polzer began his
20-year journalism career covering high school sports in the
Dallas-Fort Worth area before going on to work as an editor
and producer for the National Football League, NFL.com,
SportsIllustrated.com and Beckett Publications. Polzer has
written on the realm of sports from Super Bowls to U.I.L. girls
regional basketball finals and interviewed the likes of high
school heroes turned Hall of Famers Troy Aikman and Michael
Irvin, and high school legends such as Todd Dodge. Polzer’s
work has appeared in USA Today, New York Times, Boston
Globe, Dallas Morning News and NFL Insider.
“When I had my first look at High School Sports The Magazine,
I asked: ‘What took you so long?’ Never has such a highquality
monthly magazine been devoted to the achievements of
Texas high school athletes, their schools and their communities,”
said Polzer.
Sanders has been a professional marketing executive and business
developer for 19 years. He’s addressed entrepreneurs for
the U.S. Small Business Administration, counseled numerous
venture capitalists and was a full partner in THE ISIS GROUP,
a private consulting firm focusing on Franchise and Business
Acquisition and Valuation. His specialty is marketing, market
expansion and penetration and concept development.
“We intend to capitalize on HSSTM’s experience and the overwhelming
interest in our product by expanding rapidly into
North and then South Dallas, and eventually East Texas. After
all, who doesn’t like High School Sports?” asked Sanders.
Sanders is distributing 30,000 copies per issue of High School
Sports The Magazine: Collin County at approximately 300 area
locations. The full-color, 100-page publication will also be distributed
to schools and athletic directors. An online digital version
will be available as well. Community members can find
the free magazine at area Tom Thumb stores, 7-11 convenience
Stores, Wal-Mart, Blockbuster Video, select Sam’s Clubs and
other retail establishments.
High School Sports The Magazine was founded in 2005 to celebrate
the dedication and winning spirit of high school athletes.
HSSTM provides unique high school sports coverage and reallife
stories about student athletes in each community it serves.
HSSTM began franchising its concept in September 2006 and
plans a rapid expansion into 25 additional major markets in the
near future. High School Sports The Magazine: Collin County,
is the 13th franchise of its kind awarded nationwide.