HSSTM begins VYPE rebranding

Indianapolis, Indiana June 17, 2008 –VYPE High School Sports Magazine, formerly High School Sports - The Magazine, today unveiled an updated brand designed to better capture the passion and excitement of local high school sports.

The new name and design has already begun it’s unveiling through the Web site, VYPE.com, and will follow in the print magazine as the new school year gets started. As a combination of the words ‘varsity’ and ‘hype’, VYPE focuses on the life and lifestyle of today’s high school athlete with positive, relevant coverage about sports, trends, teams and players.

“We’re really excited to be updating our brand to VYPE High School Sports Magazine and keeping the same editorial focus and local coverage as our readers have come to expect,” said Phil Temple, CEO and Publisher of VYPE High School Sports Magazine. “As VYPE High School Sports Magazine, we will continue to serve the collective interest of Central Indiana’s high school sports community, bridging economic and racial divide by creating family-friendly, high-impact coverage that tackles issues directly relevant to today’s youth.”

Nationwide, there are over 7.3 million boys and girls that participate in high school athletic programs[1]. VYPE High School Sports Magazine and VYPE.com provide an interactive, positive environment for these students to exchange ideas, post highlights, share accomplishments and track what other student-athletes from across town or across the nation are doing. VYPE.com includes interactive games, contests and message boards, along with real-time stats on local teams, players and games.
VYPE High School Sports Magazine can be found at more than 75 high schools and over 200 outlets throughout Central Indiana.


About VYPE High School Sports Magazine (Central Indiana)

VYPE High School Sports Magazine (Central Indiana) is a complimentary publication and one of 10 franchises that serve as the community’s local high school sports authority. To capture the life and style of local high school athletes, VYPE High School Sports Magazine (Central Indiana) showcases today’s high school sports community through local interviews, opinions and photos that provide commentary, insight and coverage on what matters most to high school athletes. VYPE High School Sports Magazine (Central Indiana) currently reaches over 100,000 people each month including distribution at area high schools and local business establishments throughout the community.


About VYPE

VYPE is a national syndicate of locally owned and published magazines and owns over 28 online properties—all providing unprecedented access to the high school athletic community on the local and national level. With a current circulation of 205,000 issues per month, VYPE High School Sports Magazine reaches over 750,000 people through 10 locally published magazines. Each month VYPE and its properties feature all that is high school sports-from the individual athlete to the extended community of coaches, families and fans. Each local publication focuses on local schools, teams and talent, providing in-depth locally generated coverage about what makes high school sports an integral part of each community. For more information, please visit www.vype.com.