CBS 11/TXA 21 Partner with VYPE High School Sports Magazine

CBS 11 and TXA 21 have entered into a marketing and content partnership with VYPE High School Sports Magazine. The agreement allows the partners to cross-promote and share editorial content on-air and in print.

"High school sports news is an important facet of our coverage at CBS 11 and TXA 21," said President and General Manager Steve Mauldin. "We're fortunate to partner with the folks at VYPE, who specialize in everything high school -- not just football, but all high school sports, plus band and cheerleading too!"

JD Sanders, FTG Media's Publisher of VYPE High School Sports Magazine said, "CBS 11 and TXA 21 have a long history of strong community support, not to mention being one of the top media organizations in the region. Their sports coverage is unparalleled in our area. This partnership will greatly expand VYPE's visibility and further our mission to celebrate student athletes and their accomplishments. The timing couldn't be better as we launched our Greater Dallas Magazine today."

Editors from VYPE will make guest appearances on CBS 11 and/or TXA 21 discussing the latest in high school sports news. TXA 21's Thursday night live broadcasts of High School football games may include guest color commentary from VYPE's editors as well.

About VYPE

VYPE is a national syndicate of locally owned and published magazines and owns over 28 online properties--all providing unprecedented access to the high school athletic community on the local and national level. With a current circulation of 205,000 issues per month, VYPE High School Sports Magazine reaches over 820,000 people through 14 locally published magazines. Each month VYPE and its properties feature all that is high school sports--from the individual athlete to the extended community of coaches, families and fans. Each local publication focuses on local schools, teams and talent, providing in-depth locally generated coverage about what makes high school sports an integral part of each community. For more information, please visit www.vype.com.

In the Metroplex, VYPE currently publishes its High School Sports Magazine in three markets, Collin County, Tarrant-Denton, and Greater Dallas which launched today.

CBS 11/TXA 21
Lori Conrad, 214-245-5529; lconrad@cbs.com
or
VYPE High School Sports
Kevin Erickson, 817-546-7781; kevin.erickson@vype.com