VYPE HIGH SCHOOL MAGAZINE LAUNCHES IN THE TWIN CITIES

FOR IMMEDIATE RELEASE

Media Inquiries:
Carrie Gill
VYPE High School Sports Magazine: Twin Cities
612-616-4549
editor.twincities@vype.com

St. Paul Magazine Expands to cover the entire Twin Cities

St. Paul, MN, May 27, 2008 � HS Sports Publishing, LLC announced today the introduction of VYPE High School Sports Magazine: Twin Cities. The publication formerly covered high school sports in the St. Paul area under the name High School Sports The Magazine but has now expanded to cover all schools in the Metro. Under the new identity, VYPE High School Sports Magazine will capture the passion and excitement of high school sports all over the Twin Cities with in-depth coverage, real-time content and authentic local views about high school sports.

�We believe that high school sports have a positive and long-lasting impact on the development of today�s teens in terms of acquiring life-long skills and perspective on team work, dedication and commitment,� said Mike King, publisher of VYPE High School Sports Magazine Twin Cities. �We had an overwhelmingly positive response to the coverage we offered in St. Paul and feel that it�s time to expand to all schools around the metro. We look forward to being able to offer a more complete look at high school sports in the area going forward.�

By being active participants in the local community through editorial coverage, partnerships and sponsorships, VYPE High School Sports Magazine is uniquely qualified to deliver consistently relevant, authentic coverage of the Twin Cities high school sports community. VYPE High School Sports Magazine celebrates the lives and lifestyle of the high school athlete.

Along with expanded coverage, VYPE High School Sports the Magazine is pleased to announce the addition of Darrell Thompson, former Gopher and Green Bay Packer, to the staff. Darrell will act as a consultant by assisting with key accounts as well as coordinating content to support the move to Minneapolis.

VYPE High School Sports Magazine is a free publication that can be found at locations throughout the Twin Cities including: Cub Foods, Rainbow, SuperAmerica, Kmart, Blockbuster Video and other high traffic areas. For information about advertising and sponsorship opportunities, please contact our sales department at 612-616-4549 or sales.twincities@vype.com.


About VYPE High School Sports Magazine: Twin Cities
VYPE High School Sports Magazine: Twin Cities is a complimentary publication and one of 10 franchises that serve as the community�s local high school sports authority. To capture the life and style of the Twin Cities high school athletes VYPE High School Sports Magazine: Twin Cities showcases today�s high school sports community through local interviews, opinions and photos that provide commentary, insight and coverage on what matters most to high school athletes. VYPE High School Sports Magazine: Twin Cities currently reaches over 40,000 people each month including distribution at 135 of local high schools and local establishments throughout the community.

About VYPE

VYPE is a national syndicate of locally owned and published magazines and owns over 28 online properties�all providing unprecedented access to the high school athletic community on the local and national level. With a current circulation of 205,000 issues per month, VYPE High School Sports Magazine reaches over 750,000 people through 10 locally published magazines. Each month VYPE and its properties feature all that is high school sports--from the individual athlete to the extended community of coaches, families and fans. Each local publication focuses on local schools, teams and talent, providing in-depth locally generated coverage about what makes high school sports an integral part of each community. For more information, please visit www.VYPE.com.


Note to Editors: VYPE, etc. are trademarks of VYPE. All other trademarks are the property of their respective owners.