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Tuesday, July 1, 2008
Radio and High School Sports
Greater Louisville, KY
By: Paul Najjar
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Photo(s) By: Kyle Danztler/MyActionPortraits.com
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Two local radio stations will be broadcasting local games to a radio near you. It’s yet one more way to bring the high school communities closer together.
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You turn to the AM dial, hit the “seek” button and the search is over. You found a ball game. Not just any ball game, but a game your son or daughter, or maybe one of their friends or one of your friends’ children is playing.
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You’re driving home from a long day of work. Maybe you’re pressing against a deadline and spending a few extra hours in the office or on the road. It’s lonely, you have spotty cell reception and you’re looking for a diversion, a companion.
You turn on your car stereo, but you’re tired of listening to the same music you’ve had stored in your car or on your iPod for the last decade. So you flip on the radio searching for something. Something interesting. Something to keep your mind occupied.
You turn on the radio, hit the “seek” button and the search is over. You found a ball game. Not just any ball game, but a game your son or daughter, or maybe one of their friends or one of your friends’ children is playing. It could even involve the high school you attended.
You listen to hear what’s happening with the team, with the school, with the community that it represents.
The power of radio.
“Radio was built on serving local communities, but it has gotten away from that type of service in recent years,” says Dugan Ryan, the general manager of 1450 AM WAVG sports radio and 93.9 FM “The Ticket.” “What we’re doing with our high school sports programming is bringing back the ‘local’ feel to the radio, and you can’t get more local than high school sports.”
This fall, 93.9 FM, “The Ticket,” will be broadcasting Trinity football and other local Louisville high school games while 1450 AM WAVG will broadcast a Southern Indiana high school game every week, with Jeffersonville High School being their primary team. And this won’t stop after the football season is finished. Both stations will be broadcasting high school basketball games-of-the-week as well.
In addition to the game broadcasts, Ryan pointed out some new programming that will be unique to the Louisville/Southern Indiana markets. The stations will air a 30-minute pre-game show covering the area high school sports scene and give a preview of the game that is to be aired. “No one in the Louisville area is doing this type of pre-game show for high school athletics,” says Ryan. “Again, we are trying to bring the best programming we can for our audience and we believe that high school sports has a strong connection with our listeners.”
We all know that schools create life-long ties within communities. Our memories of achievements made on the high school fields of play get carried with us forever. What 93.9 FM, “The Ticket,” and sports radio 1450 AM WAVG, are doing will bring Kentuckiana school communities closer with high school sports programming that shares the memories that come with those games.
Just remember to lock in those numbers on your radio to hear how your team is doing. You never know when one of those late work nights will keep you away from the big game. But no worries there, as the radio broadcast will bring it all to you.
Read Paul’s sports commentary at www.paulonsports.com
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