Our Mission

VYPE, provides an effective and profitable model to helping franchisees obtain their personal and financial aspirations. With a high-quality publication, VYPE makes profitability very attainable for franchisees by grabbing the core demographics of readers that advertisers are trying to reach. With multiple markets (franchises) producing monthly publications highlighting the local kids, schools and communities, VYPE delivers a demographic and psychographic to advertisers that is unparalleled in the print industry.

Our History

August 2007 marked our two year anniversary as a high school sports media platform that has impacted communities on a monthly, weekly and daily basis. Over the last two years VYPE has increased its monthly circulation from 20,000 in the Tulsa, Oklahoma market to over 200,000 copies every month in 14 markets across the United States. Using our unique network of local publishers developing relationships in their respective markets we have become the largest free, high school sports publication that delivers 100% positive, behind the scenes coverage of high school athletes in their schools and in their communities. Our growth has come from our vision to highlight the accomplishments of high school athletes, teams and coaches through our customized editorial content in a full-color, glossy publication distributed free through high profile locations and directly to high schools. VYPE has helped advertisers reach a large passionate demographic audience with its layers of products and services including digital magazines, newsletters, website, event marketing, annual previews and radio and television productions. VYPE has created a website for each magazine market that is combined into one platform that creates a local, regional and national community for readers inspired by a lifestyle called “sports”.