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Circulation Audit for Vype Central Kansas
November 28, 2008
Dear Media Buyer,
Recently, the Circulation Verification Council completed a circulation audit of VYPE High School Sports Magazine. Each year, the publisher opens their books to CVC auditors for an independent third-party review and verification of their circulation and readership claims.
Enclosed you will find a copy of the VYPE High School Sports Magazine (Central Kansas) audit report for the period ending December 1, 2008. Listed below is a summary of some of the results:
ß In paragraph five, you will notice a total average distribution of 19.906 with over 97.9% being picked up by readers each week. VYPE high School Sports Magazine's average net circulation of 19,492 and 2.75 readers per edition deliver an impressive 53,603 readers per edition. By comparison, the national average for readers per edition is 1.75.
ß Paragraph twelve shows 100% verification of distribution. Simply, this means that all the rack and store locations visited by CVC auditors reported regular delivery of VYPE High School Sports Magazine. A distribution score of 100% is achieved by less than 25% of the demand distribution publications audited by the CVC.
ß Paragraph twelve also shows that of the average 19,906 editions distributed by VYPE High School Sports Magazine an average of 19,492 are picked up by readers. The national average returns percentage for controlled bulk/demand distribution publications is 17% compared to just 2.1% for VYPE High School Sports Magazine.
ß The readership study insert shows that 158 of 306 or 51% of readers are surveyed report that they frequently purchase products or services from ads seen in VYPE High School Sports Magazine.
ß The readership study performed in conjunction with VYPE-High School Sports Magazine delivery verification shows reader purchase intent for 39 retail and service categories.
If you have any questions about this report, or advertising in the VYPE High School Sports Magazine please contact Mike Cooper, Publisher, at 9316 771-7357 or mike.cooper@vype.com. If you would like more information on CVC auditing services, please feel free to call the toll-free number listed above.
Sincerely,
Tim A. Bingaman
President & CEO
Cc: CVC Media Board of Advisors
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