Welcome to VYPE! We have a new logo, a new Web site and a new look. Oh, and of course, a new name. As a play on the words "varsity" and "hype," we are celebrating the latest in high school sports. You might ask why we changed our name, but we'll never give away our secrets. Just kidding, of course. The answer is quite simple: rebranding to VYPE High School Sports Magazine allows for growth of the magazine and our brand into new facets of an athlete's life. We will continue to cover all the sports you've been accustomed to, but you'll see enhanced content as well - all centered around our local Central Indiana athletes, their lives and lifestyles. We want to know what makes you, the high school athlete, tick. In one of our feature stories, VYPE Unleashed (p. 41), we take you further into the world of high school sports than anyone ever has. Think of "Star Trek" - boldly going where no one has gone before. VYPE is the complete tool to find real content about the real athletes you know - covered by writers and photographers here in the local community. Don't forget to log on to www.VYPE.com and create your online profile. We invite you to get involved and connect with athletes from around the country. We'll see you around the area as fall sports are now in full swing. You've officially been "VYPED." Spread the word! Brian Moore Managing Editor


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