A Letter From the CEO

A LETTER FROM THE CEO

Happy New Year! The dawn of 2008 seems like the perfect time to share a little bit about High School Sports - The Magazine since we have created such an incredible buzz in the Central Indiana community with our free publication.

- Did you know? You may be surprised to know that HSSTM is a franchise business that originated in Oklahoma and in just two short years has blossomed to 15 magazines in nine states. Our corporate Web site (www.hsstm.com) ranking has jumped over 1 million spots since our launch in October of 2007! I would expect that as your families pack the cars or travel the airways in 2008, you will notice our magazine and vehicles surfacing in your favorite U.S. destinations.
- Who do we cover? In our current phase, our Central Indiana franchise covers Marion and the eight surrounding counties. We make a focused effort each month to cover as many high schools as possible, while providing you the best writing, photography and unique human interest coverage. We challenge ourselves daily to provide diversity in our coverage and we are grateful to the many high school athletic directors and coaches who communicate your interesting stories to our staff on a daily basis.
- Why the success? We know that when our staff produces a quality product, we will have anyone from third graders to grandparents in approximately 80 high school communities that actually look forward to our next issue each month. That is a wonderful feeling! Our community - and many others like it - has an insatiable desire for sports and athletics that will never cease to be an important part of the developmental cycle for our youth. It is critical that we take time to also recognize the accomplishments of bands and cheerleaders. All of us know the importance and excitement that these students bring to our sports programs. We will continue to educate student-athletes and their families in the areas of nutrition, scholarships, injury prevention, citizenship and sportsmanship.

I spend the majority of each day meeting with the business community, expressing our passion and desire to make our product the best it can be. We provide our sponsors a direct connection to the families of our entire city. Please make sure you make an effort to reward them for their sponsorship. Without their support, this product would not exist. This magazine and our interactive website (centralindiana.hsstm.com) will be a part of our community forever with your help. Please visit our Web site today to meet our staff as we have prepared a special video so that you can get to know us a little better. Have a safe, healthy and prosperous 2008!

Phil Temple
CEO