About Central Indiana
VYPE High School Sports Magazine is a full-color, glossy publication that celebrates Central Indiana high school athletics with entertaining, educational and informative content. VYPE provides coverage of 86 local high schools, delivering a consistent and professional product using top-notch photography and writing. We cover the achievements of student-athletes, teams, coaches, schools and families in Marion, Hancock, Madison, Hamilton, Boone, Hendricks, Morgan, Johnson and Shelby counties.
Our mission is to be the portal for unique and positive high school sports coverage in Central Indiana with our monthly print and online digital magazine. In addition, a constantly fresh Web site offers families the ability to check schedules, scores, school Web sites and other links to critical information. We cover distinctive human interest stories in an educational fashion and reward many high schools, student-athletes, band members and cheerleaders in our approach. We strive for stories with a positive tone and aim to educate families in areas relating to scholarships, injury prevention, nutrition, training, sportsmanship and citizenship.
The magazine is a FREE monthly publication focusing on ALL high school sports sanctioned by the Indiana High School Athletic Association and non-sanctioned high school sports, including band and cheerleading. The magazine is distributed each month through retail outlets such as Marsh Supermarkets and Dick’s Sporting Goods, select athletic events and all Central Indiana high schools.
About VYPE
VYPETM Sports Marketing captures the passion and excitement of sports in its purest form with in-depth coverage, real-time content and authentic local views regarding high school sports. VYPETM Sports Marketing, and its VYPETM High School Sports Magazine (formerly High School Sports The Magazine) properties, captures the attitudes and lifestyles surrounding today's high school sports community through local interviews, opinions and photos that provide commentary, insight and coverage on what matters most to high school athletes. From winning strategies and information about health to analysis of the latest trends in gear and technology, VYPETM High School Sports Magazine has it covered.
VYPETM Sports marketing is a national syndicate of locally owned and published magazines focused on the high school sports community. Through our locally owned and published VYPETM High School Sports Magazine properties, VYPETM provides unprecedented access to the high school athletic community on the local and national level. Each month VYPETM reaches hundreds of thousands of people involved in high school sports - from the individual athlete to the extended community of coaches, families and fans. Each edition of VYPETM High School Sports Magazine focuses on local schools, teams and talent, providing in-depth locally generated coverage about what makes high school sports an integral part of each community. Within each local market, the coaches, athletes, athletic directors, and fans trust VYPETM High School Sports Magazine to provide in-depth coverage on their local sports.
We believe that high school sports have a positive and long-lasting impact on the development of today's teens in terms of acquiring life-long skills and perspective on teamwork, dedication and commitment. We believe in the purity of the game played at the high school level where kids simply compete for the fun and excitement of playing. We believe in being active participants in our local community through our editorial coverage, partnerships and sponsors, ensuring our focus and impact is authentic.
VYPETM High School Sports The Magazine currently reaches over 750,000 people each month through 14 locally published magazines and 26 web-only properties. We're expanding and will soon add an additional 10 markets to our network of franchisee partners. Through its popular website VYPE.com, high school athletes have access to an interactive online resource for the high school athletic community where they can post highlight reels, share ideas and learn from industry experts.
We're committed to help celebrate and highlight team and individual accomplishments. VYPETM High School Sports Magazine is a trusted media partner for local schools, coaches, athletes and influencers, delivering in-depth coverage of every aspect of high school sports from the big game to the issues shaping the lives of the high school athlete.