To Infiniti and Beyond

Jim and Deana Mootz know cheerleading, and not just because their daughter has cheered for many years — it's the family business. Located just a tumble away from South Walton Boulevard in Bentonville, Infiniti Cheer, Dance and Tumble is a place where the youth of Northwest Arkansas can grow in a positive environment as they prepare for their future in not only cheer or dance but in life. The Mootzs' mission at Infiniti has been to listen to a higher calling: raising up athletes who are confident in their skills and abilities and who compete and live lives of integrity. "We have a passion for kids to have a safe place to go and be mentored," said owner Jim Mootz. "We saw the importance of this in our own daughter's life, and it can really have an impact." With the popularity of competitive cheer and dance growing in our area, Infiniti opened its doors in May as a total package for athletes who are serious about the sports of cheer, dance and tumbling or who are interested in starting out. "We have competitive squads that meet several days a week and compete several times a year regionally, and we also have recreational classes that are once a week for beginners," said Mootz. Infiniti is also a meeting place for local high school and junior high cheer and dance teams who do not have access to adequate facilities. "Coming from a smaller school, we don't have the facilities or finances like a larger school does, and Infiniti works with the kids individually to meet their needs," said Pea Ridge Varsity Cheerleading coach Courtney Hurst. "I have a great relationship with the tumbling coaches, and I can call them any time and they will work with me to meet my squad's needs." Schools like Pea Ridge can take advantage of the 11,000 SF facility which houses 54' x 42' and 42' x 35' competition spring cheer floors, a 42' x 7' power tumble strip, a 30' tumble track and two large enclosed dance studios. Infiniti's desire is to be a place that cares about its customers — the kids — and focuses on giving back to the community. This fall, the gym is hosting clinics for the cheerleaders and coaches of Upward Basketball, an area ministry, and is working on opportunities for kids who are a part of the home school community. "We see miracles every day that God is working," said Deana Mootz. "We have what we call our adaptive class, which is for special needs kids, and they love it and can't wait to come in." Jim and Deana Mootz recognize that their calling is more than just to own a business but rather to run a place of purpose, a place that can help kids go to Infiniti and beyond.